Bluebirds Strike New Kit Deal with BLK

Barrow AFC is delighted to announce a new partnership with BLK United Kingdom!


Barrow AFC is delighted to announce a new partnership with BLK United Kingdom, a deal that sees them supply playing kit and training wear for our First Team from the 2018/19 season.

In addition to the first team, the British based company will also be supplying a range of apparel for Bluebirds supporters so you can show off the Barrow badge with pride, wherever you are in the world!

The Club joins a group of leading British sports teams supplied by BLK UK, including Premier League rugby club and European Champions Cup winners Saracens, Scotland Rugby League and England Netball. BLK UK made a breakthrough in supplying football teams with apparel last season with fellow National League club Hartlepool United, and they now also supply Las Vegas Lights FC with their first team kits.

Established by Kim Brant in 2001 as a sportswear clothing brand in 2001 in Gold Coast, Queensland, Australia, BLK (Beyond Limits Known) is more than a name. BLK is a brand that is attitude-driven by a deliberate and defining insight – that nothing ever comes from the known. That real innovation, real design and real improvements in performance is only ever achieved by operating outside the boundaries of everything that has gone before. BLK provides apparel and equipment to more than 10,000 teams, including elite sporting and grassroots organizations, across North America, South America, Europe, Asia, United Arab Emirates and Oceania. The brand answers the needs of the modern athlete’s inspirations through technical, performance-led apparel and equipment.

BLK UK is one of the fastest-growing sportswear brands in Britain and Managing Director Andrew Casson was delighted to finalise a deal with them. He said “We are very pleased to have secured this partnership with BLK. They come with a fantastic reputation in the sporting world and I am sure our supporters will be excited about both the new playing kits and the range of items that will be available to them.”

Following the deal being agreed, Richard Upshall, Chairman of RU Active, the UK, USA, Caribbean, GCC and Middle East licensee for BLK said “Cumbria is absolutely one of the most beautiful parts of the UK, and I am so happy to see RU Active make inroads here. Bringing the BLK brand to Barrow and once again affirming our position in the North West once again assures our position coast to coast, rain or shine.”

We will have more details about a special kit launch event in the coming days, as well as the all-important kit reveals. Stay tuned!