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Landmark Deal As Holker Street Becomes The Dunes Hotel Stadium

13 August 2021

A photograph of Matt Williams of The Dunes Hotel and Jamie Stoddart of Barrow AFC Ian Allington
Matt Williams from The Dunes Hotel with Barrow Commercial Manager Jamie Stoddart

Landmark Deal As Holker Street Becomes The Dunes Hotel Stadium

13 August 2021

We are absolutely delighted to announce that a new sponsorship deal has been agreed which will see Holker Street renamed as The Dunes Hotel Stadium.

The Club has a strong and long-standing partnership with The Dunes Hotel and we are thrilled that we have been able to further enhance that link-up for the 2021/22 campaign.

Jamie Stoddart, Barrow’s Commercial Manager, commented: “To have The Dunes Hotel on board as stadium sponsors for the season is absolutely brilliant for the Club.

“We are delighted that they see such value in Barrow AFC that they are prepared to enter into a partnership of this magnitude.

“Louise and Matt have been a pleasure to deal with throughout this process and I sure that we can look forward to a great season for The Bluebirds and The Dunes Hotel.”

Louise Lawrence, Marketing Manager for The Dunes Hotel, added: “We are delighted to be partnering with Barrow AFC again this season and to see them playing at The Dunes Hotel Stadium will be a very proud moment for us all.

“We are looking forward to a great season, with continued, mutual success both on and off the pitch.”

The Dunes Hotel is situated in the South Lakes, just off the A590 and offers 40 luxurious rooms which all include en-suite bathrooms, flat screen televisions and free Wi-Fi throughout the hotel.

Their famous on-site restaurant, The Coast, offers a welcoming and relaxed dining experience which is perfect for families, couples and group dining.

For more information or to make a booking at The Dunes Hotel visit, call 01229 461 200 or email

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